Search ’n Stuff Antalya Conference 2025 Concludes with Record Participation and Forward-Looking Insights
The Search ’n Stuff Antalya Conference 2025 concluded with resounding success, reaffirming its place as a must-attend event in the digital marketing calendar. Held in the scenic Mediterranean setting of Antalya at Baia Lara Hotel, the conference drew over 170 participants and featured more than 45+ global speakers from across tech, SEO, AI, UX, paid media, CRM, data, and marketing strategy.
A Stellar Lineup Of Speakers
Search ’n Stuff Antalya Conference 2025 attendees were treated to pioneering keynotes, interactive workshops, and panel sessions from leading industry voices.
Among the distinguished main stage speakers were:
Aleyda Solís (SEO Consultant & Founder of Orainti / SEOFOMO), Martin Splitt (Search Relations Engineer at Google), Mark Williams-Cook (Digital Marketing at Candour), Elias Dabbas (Creator at Advertools), Gus Pelogia (Sr SEO Product Manager at Indeed), Andy Chadwick (Co-founder of Keyword Insights), Gerry White (SEO Consultant at Dergal.co.uk), Judith Lewis (Founder of Decabbit Consultancy), Murat Yatagan (Strategic Growth Advisor), Serbay Arda Ayzit (Founder of Insightus Marketing Consulting), Tugce Durmusoglu (Founder of Orbital SEO Agency), Defne Babat (Strategy & Growth Manager at Karaca), Ahmet Durmusoglu (Founder of ContentGo.AI & İçerik Bulutu), Arnout Hellemans (Freelance Tech SEO at Onlinemarkethink.com), Ferda Tarakcioglu (Chief Strategy & Marketing Officer at Optdcom), Ceren Oz (Product & Project Lead at Optdcom), Onur Eroglu (SEO Manager at Optdcom), Onder Turker (Growth Advisor at BusinessUp!), Vanda Pokecz (Head of SEO at Atolls), Onur Zeybek (SEO & AI Growth Consultant and Founder at Monz Agency), Gokce Yesilbas (Senior Marketing Consultant at Vervaunt), Sertac Surmeli (Managing Partner at Woohoo Digital), Huseyin Hamamcioglu (Digital Partnership Manager at Corendon Airlines), and Yagmur Simsek (Founder at Search ’n Stuff).
Workshops were led by industry experts, including:
Giulia Panozzo (Consultant at Neuroscientive), Dixon Jones (CEO at Waikay & Inlinks), Mert Erkal (Founder & Visionary at Stradiji.com), Dawn Anderson (Founder & SEO Consultant at Bertey), Anthony Barone (Co-Founder & Managing Director at StudioHawk UK), Baki Erfidan (Regional Manager MENA & Turkey at Whitepress), Ozan Ketenci (Generative AI Strategist at ZEO Agency), Elias Dabbas, Erkut Kose (SEO Manager at 3Gen Digital Growth Agency), Christoph Kottman (Search & Analytics Consultant at Moccu Agency), Marcel Schröder (Search & Data Hacker at Freelancer), Kyle Rushton Mcgregor (Director at KRM Digital Marketing Ltd), Onur Eroglu, Ceren Oz, Clara Soteras (SEO for News Publishers Consultant and Head of Innovation & Digital Strategy at AMIC), Eyüp Alikilic (Team Lead SEO at ATP Autoteile), Basak Odemis (Founder & Growth Consultant at Make Digital Agency), Emma-Jane Stogdon (Senior SEO Content Specialist at Wise), Yordan Dimitrov (SEO Manager at Reflect Digital), Gulin Izgi Ozcan (Founder at Positiv-us Digital Solutions & Consultancy), Gabi Toxler (SEO Consultant at Sirius Works), Bengu Sarica Dincer (SEO Manager at Designmodo), Begum Kaya (SEO & Digital Wellbeing Consultant at Place to Be), Berfin Kartal (SEO Analyst at Orbital Agency), Dilara Şimşek (Customer Success Specialist at ContentGo AI), Ema Fulga (Founder, Copywriter, AI Content Strategist at Decipher), Elif Busra Yapici (Growth and Marketing Senior Manager), H. Kubra Keskin (User Experience Designer at Creathive), and Melissa Safak (Senior Marketing Executive).
These experts led sessions ranging from GEO and AI-driven marketing to cross-channel user journeys.
“Search n’ Stuff is among the best experiences I’ve ever had at an event worldwide… and I’ve been speaking since +10 years ago in hundreds of conferences around the world. The location, the community, the quality of content and speakers … the food, the beach, everything! What a wonderful experience it is. I couldn’t recommend it more! I can’t wait to come back soon.” — Aleyda Solís, SEO Consultant & Founder of Orainti / SEOFOMO
Her Words Captured The Industry’s Evolving Mindset
Her words captured the industry’s evolving mindset and resonated throughout many of the discussions that followed.
Panels & Hands-On Learning
Panels & Hands-On Learning
Beyond the keynotes and workshops, the conference featured a series of engaging panel sessions. In “Rewriting the Rules of Search: How AI, GEO, and Content Are Shaping E-Commerce,” panelists Serbay Arda Ayzit, Defne Babat, Tuğçe Durmuşoğlu, and Ahmet Durmuşoğlu discussed the changing dynamics of e-commerce search — from the impact of generative AI and search signals to the growing importance of structured, user-focused content strategies.
Meanwhile, “The New Age of Insight: Crafting Deep, Layered Strategies Through Artificial Intelligence” brought together Ferda Tarakcıoğlu, Onur Eroğlu, and Ceren Öz to explore how AI is transforming marketing intelligence — enabling deeper audience understanding, data-driven creativity, and more integrated strategic planning across digital channels.
Together, these panels embodied the collaborative spirit of Search ’n Stuff — connecting SEO, paid media, content, data, and UX disciplines, while inspiring attendees to embrace AI as a driver of smarter, more holistic growth.
From Innovation To Collaboration
The spirit of innovation that defined this year’s conference extended beyond the sessions and showcases. Collaboration was at the heart of Search ’n Stuff Antalya Conference 2025, uniting not just creators and thinkers but also the partners and sponsors who help power the digital marketing ecosystem.
Sponsors & Partners That Powered The Event
The 2025 edition was powered by an exceptional group of sponsors, community supporters, and media partners — all committed to advancing knowledge, innovation, and opportunity in search and digital marketing.
Platinum Sponsors
Leading the way this year were Search ’n Stuff’s Platinum Sponsors: WhitePress, Majestic, ContentGo.AI, StudioHawk, ConvoMind, BusinessUp!, and Creathive Studio. From advanced link intelligence and AI-driven content solutions to creative strategy, these organizations played a pivotal role in supporting the event’s mission to educate and connect the global digital community.
This conference was a great experience for myself and my team. Being a first time Platinum Sponsor I didn’t know what to expect. I have been a part of Yagmur’s events before and co-hosted some great London events, but this was the first time we did it for a big conference in Turkey! The conference was great, we had a wonderful and fully custom exhibition booth, locally made, I had a chance to speak to a range of wonderful SEO’s and marketing people from the UK, EU and Turkey and we also got to spread the word of StudioHawk in a new market.
My team loved hearing from some of the biggest names in SEO there like Aleyda Solis, Mark Williams Cook, Arnout Hellemans, Judith Lewis and more! The whole experience was great, all inclusive hotel, we didn’t have to worry about a thing, it was all taken care of. This conference was wonderful to hang out with SEO friends, build stronger relationships and build awareness of StudioHawk in the SEO community and the Search ’n Stuff Community. I would be sending my team again and supporting Yagmur on future events.
— Anthony Barone, Co-Founder of StudioHawk UK
Workshop Sponsors
Thanks to the generous sponsorship of Waikay and InLinks, attendees had the chance to join a full day of hands-on workshops led by industry experts — exploring everything from entity-based SEO and AI-driven insights to creative performance and international strategies.
Community Supporters
The heartbeat of Search ’n Stuff lies within its community. This year’s Community Supporters — 3GEN Digital Growth Agency, Semust, Women in Tech SEO, Corendon Airlines, MarketingFocus, Markention, AEOVision, and Mamezon — championed collaboration, diversity, and the exchange of ideas across borders.
Media Partners
Amplifying the event’s reach were an incredible lineup of Media Partners, who brought stories, insights, and highlights from Antalya to audiences around the world: Dijital Ajanslar, Donanım Haber, edvido, GCS Network, Global Fintech Market, Search with Candour, SEOFOMO, SERP Conf., Take It Offline, Digital Olympus, Sucudo, Branding Türkiye, Don’t Panic, European Paid Media Awards, European Search Awards, and UK Paid Media Awards.
Their support ensured that the ideas shared in Antalya continued to inspire far beyond the conference hall.
For the complete list of sponsors, partners, and supporters, visit the official website at searchnstuff.
Moments Of Genuine Connections & Networking
Perhaps the most valuable aspect of the conference was the networking. Between sessions, attendees — ranging from startup founders and agency leads to academic researchers — exchanged ideas, formed collaborations, and deepened relationships.
Social dinners, beachside meetups, and moderated “speed networking” rounds and PowerPoint Karaoke helped break the ice and spark serendipitous connections.
“Amazing community! The true magic of a conference happens off-stage. It’s the impromptu conversations and shared perspectives that truly push our industry forward.”
— Murat Yatağan, Strategic Growth Advisor, Yatagan Consulting
“Search n’ Stuff in Antalya wasn’t just another conference — it was a genuine community experience. The organisers managed to blend insightful sessions, meaningful connections, and a relaxed atmosphere that made learning and collaboration feel effortless. It’s rare to find an event that brings together so much talent while still feeling personal. I made new contacts, friends, re-connected with old friends and more importantly learnt so much about the fast changing digital environment.”
— Gerry White, SEO Consultant at Dergal website.
Looking Ahead: What Comes Next
Reflecting on this year’s success, Yagmur Simsek, organizer of Search’n Stuff Antalya Conference 2025, shared:
“Seeing 180+ incredible people fly into Antalya to learn, build genuine friendships, and support an independent community-driven event? That still blows my mind. The energy, the debates, the late-night ‘What if we…?’ talks — that’s why we’re here.”
Planning for next year? Oh, we’re already thinking bigger. Search ’n Stuff London 2026 is coming — at a surprise iconic venue (yes, football fans, feel free to get excited). We’ll reveal the full details soon — keep an eye on our website for the official announcement.
And since the community insisted — Antalya is coming back in 2026 too — this time through crowdfunding. If 50 people secure their seats by January 1st, Antalya 2026 is ON. If not — every supporter gets their money back immediately. No drama, no delays, no sponsors-first nonsense. The future of this event stays with the people who believe in it.”
For ongoing updates, speaker/session recaps, and community engagement, visit and join the Search ’n Stuff network.
