Snowball Kiss: The Viral TikTok Trend and What It Really Means

snowball kiss viral tiktok trend
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Author: Pamela White

Published: April 23, 2025

One of the latest viral phenomena in the ever-changing realm of social media and slang is the phrase “snowball kiss”. As with anything that tends to go viral, this trend’s journey has been filled with winding roads with multiple charming and controversial meanings and, as is evident from the recent TikTok challenge, has been snowballing out of control ever since.

So, what exactly is a snowball kiss? Is it as sweet as it sounds or scandalous, or perhaps both? This article will dive into examining the viral term alongside its life on social media, the essence of romance, creativity and boundaries while analysing the ever-defined social attribute of difference in gender roles.

The Origin and Interpretations of “Snowball Kiss”

“Snowball Kiss” is no different from other words and phrases that go viral on the internet, and its meaning relies upon where it has been heard before. Understanding the difference behind every phrase is crucial, especially in avoiding embarrassment.

The Romantic Winter Fantasy

In its most innocent form, a snowball kiss conjures up scenes from winter romance films or novels—two people caught in a snowball fight, laughing, tumbling into each other, and sharing a spontaneous kiss as snowflakes fall around them. It’s cosy, romantic, and picture-perfect. Many fans of YA fiction and Hallmark-style romance movies are familiar with this kind of imagery.

This version of the snowball kiss is charming, timeless, and entirely wholesome.

The NSFW Urban Slang

The term can also have a more explicit meaning, one popularised by Urban Dictionary and underground culture. By its NSFW definition, a snowball kiss refers to the act of one partner transferring a bodily fluid, usually semen, from their mouth to the other’s during or right after a kiss. This version of the term is mainly used in adult conversations, shock humour, and specific subcultures within internet meme cultures.

Given the nature of this term, it may be prudent to tread lightly—especially when discussing this in public or age-mixed settings. For many, it’s an unfortunate meaning to chance upon, leaving them surprised (or mortified) for stumbling across it.

The TikTok Trend: What Is the Snowball Kiss Challenge?

While different definitions can be found under the term “Snowball Kiss,” TikTok seems to have adopted an easy-going and quirky one that revolves around drinks, creativity and affection.

How the Trend Works

The TikTok trend Snowball Kiss involves one person putting a piece of ice or any cold drink, like iced coffee/smoothie, into their mouth, kissing their partner and then transferring the ice/iced beverage into their partner’s mouth. The intention is to create a pleasant cooling and tingling effect that is surprising and fun.

Sparking joy or laughter is an aim at the heart of most challenges on TikTok, and the cold transfer is no exception, as most participants record their reactions or perform skits aimed at portraying the amusing sensation.

The challenge is typically done in a humorous or romantic setting, often featuring:

  • Couples or close friends
  • Popular background music
  • Slow-motion effects or funny captions
  • Ice cubes, slushies, flavored ice, or iced coffee

Safety Tips and Considerations

When considering a trend which involves food or drink, especially when it involves sharing between people, a few extra considerations become relevant.

  • Small Ice is Best: Using large chunks of ice can, at times, lead to cases of choking. It is best to use small pieces that can be managed easily while sipping the beverage.
  • Everyone Should be On the Same Page: Ensure that both parties understand and feel comfortable with the scenario that is about to unfold. It is meant to be entertaining, not forced or awkward.
  • Water Hygiene: If drinks and ice are being used, they should be as clean as possible. Do not pass any objects that can scratch or annoy delicate mouths and teeth.
  • Sensitivity to Cold: Be careful if your partner possesses some tooth sensitivity. That jolt of cold may not be enjoyable to everyone.

What Makes It So Engaging?

The Snowball Kiss trend taps into several layers of modern TikTok culture:

  • Physical closeness, which resonates with people seeking connection
  • Mild surprise, which keeps content fun and lighthearted
  • Dual reactions, which means viewers get twice the expression and engagement

It also stands out because it combines the visual appeal of ASMR-like sensations (cold, mouth-based textures) with relationship dynamics that viewers enjoy watching.

How It Differs from the Urban Slang Version

The TikTok trend sharing its name with the NSFW Snowball Kiss is in no way similar to the TikTok version. The viral videos portray a light-hearted, humorous and crafty take on the trend, while the slang version is purely x-rated and private.

In many ways, TikTok creators have reclaimed the term to make it less of an adult joke and a bit more fun for the general public, though some debates argue whether the term borrows a little too much from its slang meaning.

Cultural Conversations and Controversy

There’s sure to be controversy when social media trends and slang meet.

  • There is concern, especially from parents and teachers, regarding the ease with which young audiences unintentionally adopt phrases with more mature origins.
  • There is praise for the trend from relationship coaches, who pointed out that it endorses some level of intimacy between partners, as long as it’s consensual.
  • Meme accounts and comedic creators have been poking fun at both meanings and producing some explicit, funny, but NSFW content that straddles the line.

Final Thoughts

A plethora of TikTok trends have soared across social media, but the coined phrase ‘Snowball Kiss’ leaves many intrigued. Many wonder about the slang version, while others prefer the cosy romantic undertone.

On TikTok, it symbolises fun, bonding, and creativity. If one pays attention to safety, communicates efficiently, and maintains a light-hearted attitude, it’s easy to see how the Snowball Kiss trend can be an exciting way to spice things up, both figuratively and literally.

Published by Pamela White

Hi, I’m Pamela White, a passionate blogger with over 8 years of experience crafting engaging content across diverse niches. From lifestyle and tech to travel and wellness. Let’s explore the world one blog at a time!

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